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Drake Did a Livestream for FOMO

1:31:33 · 8K views

Chronicle Notes

  • DEHH breaks down Drake turning to the livestream format to manufacture and cash in on fan FOMO.
  • The crew unpacks Drake's modern rollout strategy and direct-to-consumer media presence.
  • A debate on whether the broadcast was calculated PR maneuvering or an unfiltered artist moment.

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